Online Video Ad Load Should Be Much Higher
( 30:30 )
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Online video viewers have a much greater tolerance for higher ad loads than most of the premium publishing business is delivering right now. "I don't think there are nearly enough ads in online video," said Mark Trefgarne, Co-Founder and CEO real-time online video platform LiveRail. "It can be much closer to TV and among premium publishers with long-form content, user tolerance of ads remains very high and I think publishers need to be bolder about the ad load they put in."

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