SHOTLIST:AP TELEVISION - AP CLIENTS ONLYLondon - 30 July 20121. Wide shot of crowds passing big figure of mascot Wenlock in London Olympics Megastore in Olympic Park2. Mid of customers looking at Olympic pins3. Close-up of Olympic pins4. Pan of Olympic Team GB T-shirts5. SOUNDBITE (English) British costumer, voxpop:"Anything with a Union Jack on it is good, lots of flags and lots of happy smiling children wearing all sorts of things, so it's good."6. Close-up of two children grabbing toy mascots from shelf7. Mid of parents picking mascot toys with their children in packed store8. Wide of boy posing beside mascot figure for photograph9. SOUNDBITE (English) Simon Lilley, LOCOG head of retail and licensing:"I think the kids get Wenlock from the digital age. When they see all his movies, they really, really understand it, and when they see the film and the story by Michael Morpurgo, they understand it really well." (AUDIO runs under part of VIDEO in subsequent SHOT 10)10. Close up of Wenlock toys in shelf (VIDEO overlays AUDIO in shots 9, 11)11. SOUNDBITE (English translation over Spanish) Spanish customer (on mascot Wenlock), voxpop: "It's fun, it's interesting especially for people from abroad - it's an attraction for taking photos, it's fun."12. Mid of parents taking photo of their children hugging lifesize mascot (VIDEO begins over AUDIO in previous SHOT 11)13. Mid of lifesize Wenlock mascot hugging and posing with children14. Various of customers paying for souvenirs at the checkout15. Mid of crowds in front of entrance of "London 2012 megastore"16. Mid of customers queueing in front of Olympic stadium to enter megastoreSCRIPTCrowds are packing the souvenir shops out at Olympic Park.There may be reports retailers elsewhere are cutting prices to offload their Olympic merchandise, but in the area around the sports venues the goods seem to be practically flying off the shelves.SOTthe enthusiasm extends to the one-eyed Olympic mascots. Some had speculated the figures were scary looking enough to be a turnoff for youngsters. The head of retail for the London Olympic organizing committee says that's certainly not been the case...SOTthe fascination has made Wenlock one of the most popular souvenirs, alongside T-shirts and pins.And outside there's no shortage of people wanting to get in to buy more.(****END****)VIDEO PRODUCER/VOICER: Karen Sloan------------------------------VIDEO SOURCE: AP TELEVISION--------------------------VIDEO APPROVAL: Joanna Mateus------------------------------VIDEO RESTRICTIONS: AP CLIENTS ONLY----------------------------------WIRE SOURCE: AP------------------------------------