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Nielsen to Measure AOL Videos With TV-Like Ratings

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Today at the AOL Digital NewsFront event, AOL and Nielsen announced an overnight ratings system for digital video, which ...
is more TV-like, but is drawn from a vast audience of Web users, said John Burbank, President of Nielsen Strategic Initiatives, in this interview with Beet.TV AOL is the first digital publisher to be part of the program which is being used by the U.S. networks, Burbank says.
Posted: 05/01/2013 | Views: 690 | Duration: 02:21
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