VIDEO
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by
BeetTV
Nielsen Expands Online Campaign Ratings to More Than a Dozen Ad Platforms
VIDEO DESCRIPTION:
Nielsen broadened the reach of its Online Campaign Ratings initiative with the addition of more than a dozen online ad partners
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as part of the measurement firm's goal to bring a GRP to online ad buying. Beet.TV talked to Tom Acquaviva, Senior VP Strategic Accounts at Nielsen at the Adap.TV conference in New York and he shared more details on the initiative.
Posted: 09/20/2012
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Views: 3,456
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Duration: 03:22
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