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Barnes and Noble introduces new E-Reader that automatically adjusts brightness of print depending on light level
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SHOTLIST:1. Close Nook in the palm of a hand2. Wide Jamie Iannone, President Digital Products, Barnes and Nobel in a bedroom setting3. SOUNDBITE: (English): Jamie Iannone, President Digital Products, Barnes and Nobel:" You are essentially getting two readers in one with this product. You essentially have something that reads great outside even in bright sunlight, and it reads great indoors with this adjustable glow light. You can in any lighting condition see and read great. In fact, a nice soft cool uniform light that it creates makes for the perfect bedtime reader to really just sit there and dive into an enjoyable book. And hopefully fall and drift asleep in a nice way." 4. Tilt from black the indoor feature of the NOOK5. Wide staring in black when the device is turned on6. SOUNDBITE: (English): Jamie Iannone, President Digital Products, Barnes and Nobel:" What this solves now is that marital issue of how do I read and let my partner sleep. I've done this with my own wife now with our own device. She slept very quietly, and had good night of sleep while I sat there and readfor hours. It's a really great solution for those people."7. Close Nook in the palm of a hand changing pages8. Wide outside with Iannone showing product9. Close Iannone holding NOOK in bright sunlight10. Extreme wide outside with Iannone showing product11. Close NOOK on table outside12. Close NOOK Iannone holding tablet and turning it overSTORYLINE:Barnes and Nobel premiered a new version of their NOOK e-reader Thursday in New York City. Calling it NOOK Simple Touch with GlowLight, the new e-reader gives you the ability to read in all kinds of lighting conditions.Jamie Iannone, the President of Digital Products at Barnes and Nobel, on hand to demonstrate the new NOOK, said that the device weighs less than 7-ounces and offers a longer life battery."You are essentially getting two readers in one with this product. You essentially have something that reads great outside even in bright sunlight, and it reads great indoors with this adjustable glow light," Iannone said.This generation of NOOK features a new technology that allows you to read in the dark.Iannone showed off the new indoor feature while sitting in a dark bedroom setting."What this solves now is that marital issue of how do I read and let my partner sleep," Iannone said. Iannone said the SimpleTouch NOOK battery life is over 2-months when you don't use the light feature, and over 1-month when the light is in use.Barnes and Nobel said the new tablet will list at $139.