New Ann Taylor Concept Store, Atlanta - We Are Ann

Female: So, we’re here at Atlanta. I’m in the taxi right now headed to our new concept. We’re going to meet Frankie and Heather from our Visual Team.

So, this looks amazing guys. Great job! How does it feel for you?

Heather Schlesinger: It’s amazing. We absolutely love the new space.

Female: What was the inspiration behind this and what drove this new project?

Frankie Yap: We really wanted to create an environment that we frame surface section of the ground that make it more relevant, aspirational and stylist.

Heather Schlesinger: One of my favorite things is really the runway of mannequins on the center of the store. It has really editorial point of view and it allows you to see all of the relevant fashions that’s happening right now.

Frankie Yap: Throughout the whole store, we really try to do inject a lot of personality and a lot of residential elements to show that it feels special and more.

Heather Schlesinger: We really went through and made sure we pulled up special pieces and highlighted them, whether it be adding them between or adding the mirrors where it feels vintage inspired.

Frankie Yap: Because this is another favorite area of mine in the new store, it’s our styling mirror. What we wanted to do is really create as special environment for her, so each fitting room has a different wallpaper design.

Heather Schlesinger: It’s been really exciting to see them come to buy. We’ve seen all the pieces separately. If you walk in, you see it all together and really be able to work with it was absolutely amazing.