VIDEO
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by
BeetTV
NBC's Vivian Schiller: "Second Screen" Essential For Television
VIDEO DESCRIPTION:
Look for a host of dedicated second-screen experiences to come down the pike from TV programmers in the next two years, said
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Vivian Schiller, Chief Digital Officer for NBC News, in this session from the Beet.TV Executive Retreat. Studies have shown that a good portion of tweets in prime-time hours are about TV shows, underscoring the opportunity for networks to create second-screen experiences that closely link TV, social media and second screen interaction, she said.
Posted: 04/03/2012
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Views: 1,648
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Duration: 02:55
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