Host: Well right now I'm here with top designer from Cheshire Yvonne Gillon who’s attempting to draw clothes right into the 21st century. Nice to meet you Yvonne.

Yvonne: Nice to meet you too.

Host: Tell me about this mission that you're on.

Yvonne: Well I think it started actually quite few years ago. I've been designing now for about 25 years. And I actually went to mother of the bride. Just to try to explain it a bit easier really, my daughter is getting married and I think somebody said to me this is where you go from mother of the bride, I would not buy that it’s very lacy. And I really am on a mission to say it’s quite simple to be mother of the bride. I mean what I'm wearing is just a simple black dress with a lace collar. But it’s stunning.

Host: Simple, stylist. This is amazing because I know lots of moms, my mom in particular she likes to show around.

Yvonne: That’s right.

Host: And this is the perfect solution. I love it.

Yvonne: I've always been a body conscious designer. I design to make ladies feel good and actually be in age of mother of the bride, it’s quite good designing.

Host: Most are designed to prevent cleavage from showing.

Yvonne: Yeah, yeah. Over the years people wants to cover certain parts of the body or enhance it. But one of the really sad things is women who had breast cancer and a top that we came up with was a top called Cami Confidential, which is designed to sit very close to the chest and it will sit under any garment. They can actually sit under special occasion outfit and it won’t interrupt the line. But the neckline is covered and when the lady leans forward, you can’t see a cleavage.

Host: Fabulous! We’ll let’s take a look at some of these designs, they're very stylish. Tell me about the materials that you’ve used.

Yvonne: We’ve used lots of materials. I mean just try to explain the actual business—the couture business, we have about 100 designs in the studio that you can come in and try on and then choose fabric. And we have thousands of fabric, I am an absolute fabric fanatic.

Host: So you can have any design in any fabric?

Yvonne: Absolutely, yes.

Host: Fabulous.

Yvonne: We use a lot of silk—we use embroidered silks, we use cottons because nobody really does what we do, you can literally come in to the studio and say “Oh I like that design, but could I have it in a different fabric, or could I have a longer skirt with it, or could I have shorter sleeves.” And you are really designing to the personality of the wearer.

Host: And what about your inspiration, where did you get that from?

Yvonne: I get my inspiration from my clients actually. My clients really—if you think about the high street, designs are actually pushed onto them. I design what the client wants.

Host: It’s really a tailored made service.

Yvonne: It is. It is absolutely tailored-made.

Host: What about this lovely dress behind you? I'm loving these puffy sleeves.

Yvonne: Patterned fabric is very good. It really does camouflage lots of things.

Host: It does hide a multitude of sins isn’t it?

Yvonne: It does, absolutely. And then in here you’ve got sleeves—it’s actually twisted sleeve. Now we were talking about arms earlier, this lower part of the arm that really goes first.

Host: I wish my mom had known you. This is just brilliant.

Yvonne: And that actually covers that part of the arm.

Host: Fabulous.

Yvonne: And we actually do another sleeves that only shows the gaping shoulders. So it shows the shoulder but it covers the arms. And that is very flattering.

Host: Well done on your mission.

Yvonne: Thank you.

Host: I hope that you may drag all those moms right back into the 21st century.

Yvonne: Well it is simple elegance.