More Private Exchanges Likely to Come in RTB, LiveRail Says
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NEW YORK -- Private exchanges for publishers may be one of the next big innovations in audience buying, says Brian Kane, Chief Operating Officer at video ad platform LiveRail. Beet.TV contributor Ashley Swartz spoke to Kane at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about innovations in real-time, and how online buying will likely be allocated in the months ahead.

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