Milton Glaser on the I Love New York Logo

No, I am not, in any way, annoyed about that. I am astonished, but I am not annoyed. I mean,
you very rarely do anything in your life that gets sort of exploited, if you will, or recognized or
observed or used to the extent that that has been. I don't get it. I don't know why it became an
icon that moved around the world, where you can't go out in the street—for instance, we'll go out
after this broadcast and we will encounter at least 20 “I Love New York's” on the street as we
walk across town. I did the bloody thing in 1975 and I thought it would last a couple of months
as a promotion and disappear, why it has persisted in people's consciousness for such a long time
is totally miraculous. And since most of us were involved in design and were interested in having
our work have an effect in the world. It is a great pleasure for me to see that it is still being used
and it's still around, that it still seems to be affective. It's a great thing to have happened for me.

Well I think you get annoyed if something you had done had been exploited by others and they
made insufferable amount of money doing it and you had done. So under those conditions I can
see somebody getting angry because “I could have—” and so on. But for me it's not the case.
First of all, I have enough money and I've never worried about it. And just the pervasiveness of it
is a great pleasure.