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Emerson College in Boston has changed the name of its School of Communication for one day to honor fictitious television ...
anchorman Ron Burgundy. Actor and comedian Will Ferrell, who plays Burgundy, was at the school in character. (Dec. 4)
Tags:anchorman 2 film,ap,AP News,Associated Press,emerson college ron burgundy,ron burgundy school of communication,ron burgundy,will ferrell
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SHOTLIST:AP -- AP CLIENTS ONLYBoston -- December 4. 20131. SOUNDBITE (English) Muna Mouchien/Emerson College Student:"Emerson College wants to honor you on this very day, the fourth of December in the year of 2013, by naming its school of communication the Ron Burgundy School of Communication for one entire day. It's kind of a big deal."2. SOUNDBITE (English) Will Ferrell/Ron Burgundy/Film Character"Look, I think … I think what the first documentary of my life captured was that I was wrong. My attitude toward women was absolutely based on ignorance and I've learned from my ways and, uh, you know, women, obviously, are on the same level playing field when it comes to the newsroom. Was that a small child that snuck in here? That having been said, and this is not being chauvinistic, women are better in the kitchen than men. They just are. Yes."3. Medium of students at the press conference.4. SOUNDBITE (English) Will Ferrell/Ron Burgundy/Film Character"You know what, I don't think there is enough Rob Ford coverage. Uhm, I barely see any story on the guy. I feel sorry for him. Doesn't feel like he's getting enough attention. Uhm, I don't know exactly what he did, uhm, to get all this attention. Ah, but I know I think it's lacking."5. Wide of students listening6. SOUNDBITE (English) Will Ferrell/Ron Burgundy/Film Character"Well, I … of course, you have to, uh, report he facts, uhm, unless it's too hard to find the facts, then just make something up. Uhm, you know, it … it … it really is about hygene. Ah, make sure you condition your hair at least three times a week. Use a rinse. Ah, use a leave-in conditioner if you … if you can.7. Close up of students wearing fake mustaches.8. Medium of Ferrell and others at table9. SOUNDBITE (English) Will Ferrell/Ron Burgundy/Film Character"Ah, I think you are not seeing enough facial hair in news in news today. Uhm, I'm sure my colleagues would concur."10. Wide of Ferrell and others leaving news conferenceSTORYLINE:Emerson College in Boston has changed the name of its School of Communication for one day to honor fictitious television anchorman Ron Burgundy. Actor and comedian Will Ferrell, who plays Burgundy, was at the school in character Wednesday for a naming ceremony and news conference. The renaming is one of several promotional events for "Anchorman 2: The Legend Continues," the sequel that opens this month. Ferrell anchored a newscast as Burgundy in North Dakota over the weekend. Then he helped cover curling trials for a broadcaster in Canada. A spokeswoman says Emerson received no money for the appearance. The idea came from Ferrell's publicist, an Emerson alum.(****END****)