LIVESTRONG.com, Demand Media's newest venture and a trademark of the Lance Armstrong Foundation, wants to differentiate itself
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from other health information sites with its variety of high-quality content and the community surrounding that content, Director of Community Lex Friedman says. Demand Media CEO Richard Rosenblatt, the former CEO of MySpace, knows a thing or two about social communities. Friedman told me that his MySpace experience is "tremendoulsy influential with what we're doing
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