In Chapter 16 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Role Has Failure Played
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in Shaping Your Career Trajectory?" Floate talks about starting a business in 2003 and the consequences of handing off control. He learns how a loss of control can lead to reputation and / or financial consequences and how to mitigate these risks in future business pursuits. Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.
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