L2 Clinic Mobile Marketing Trends
L2 - NYU Stern
The conversation among marketers has shifted from anticipating the impact
of mobile technology to reacting to the ways by which the mobile population is challenging traditional norms governing consumer behavior. In this Clinic, we will explore the most critical trends in the mobile space. Topics will include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies.