It's stealing the spotlight and analysts think this trend is going to last. Michael Kors revenue jumped 70 percent to $637 million in the third quarter against analyst predictions of $540 million. Analyst David Wu from Telsey Advisory Group says Michael Kors has provided a wide, age demographic with the look and lifestyle of the high-end designer brand. SOUNDBITE: DAVID WU, ANALYST, TELSEY ADVISORY GROUP (ENGLISH) SAYING: "The rate of market share gain accelerated for them during the holiday season really thanks to brand growing momentum." Since Michael Kors IPO in December 2011, the stock has been surging. It's believed a chic marketing tactic launched his business into mainstream madness. SOUNDBITE: DAVID WU, ANALYST, TELSEY ADVISORY GROUP (ENGLISH) SAYING: "I think with Michael Kors you know certainly Project Runway really propelled him into mainstream America, it really made him a household name." Meanwhile, Coach, the designer that once held a large part of the affordable luxury brand sector saw comparable store sales in North America fall by 2 percent last month. SOUNDBITE: DAVID WU, ANALYST, TELSEY ADVISORY GROUP (ENGLISH) SAYING: "I think the challenge for Coach is to really reinvigorate their brand cache as well as to attract a broader age demographic." REPORTER ON-CAMERA: HODA EMAM, REUTERS (ENGLISH) SAYING: But don't get too excited remember fashion is fickle and trends, well they change. Michael Kors runs the risk of seeing a push back from customers if say they increase their prices or they have a fashion mishap or they succumb to competition. SOUNDBITE: DAVID WU, ANALYST, TELSEY ADVISORY GROUP (ENGLISH) SAYING: "Some of the other growing peers such as a Kate Spade or a Tory Burch, they both have been growing. High double digits, albeit not to the same magnitude as Kors but you know they are gaining momentum and also attracting a wide age demographic." Placing Michael Kors stores within department stores has been one of the main sources of margin drivers this fiscal year. Kors has raised its full-year revenue outlook to about $2.1 billion and analysts say as long as Kors manages Wall Street's expectations, they will maintain runway success.