VIDEO
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by
BeetTV
Kit Digital Focuses on Second Screen TV
VIDEO DESCRIPTION:
The advertising opportunities in second screen TV are highly promising and can offer a more targeted and precise reach for
...
marketers, says Alan Wolk, Global Lead Analyst.
KIT Digital is working closely with the Second Screen Society on how to monetize and develop standards for the second screen, Wolk says. KIT is also focused on its social program guide, a white label offering for cable operators that lets them marry social and interactive features to remote controls and program guides.
Posted: 09/14/2012
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Views: 2,951
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Duration: 05:22
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