VIDEO

Kantar Expects Growth in Addressable Ads, Measurement in 2013

YOU MIGHT ALSO LIKE
  • Loading...

YOU MIGHT ALSO LIKE

VIDEO DESCRIPTION:
Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ...
ads, says George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month. We caught up with him for an update on the challenges and opportunities in targeted and addressable ads. "Today we define [audiences] on the basis of Experian attributes," Shababb tells us.
Posted: 12/18/2012 | Views: 2,045 | Duration: 04:13
More Info

Comments


YOU MIGHT ALSO LIKE
Loading...

YOU MIGHT ALSO LIKE