VIDEO
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by
BeetTV
Jordan Bitterman: ROI for Online Video Advertising Is Double Television
VIDEO DESCRIPTION:
While advertisers and ad networks are driving online video ad rates "to the floor," the lower prices are making the media
...
more efficient, providing a return on investment of 3 to 5X for digital video versus 2X for television, says SVP Jordan Bitterman, who heads the media and social practice for Digitas, a Publicis unit. Bitterman said the comparative numbers were based on results for Digitas clients.
Posted: 08/03/2011
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Views: 45,904
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Duration: 04:06
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