JoJo’s Sriracha: Bringing More Hot Pepper Flavor to The Party
( 08:29 )
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“Food is naturally different. So, I just really want to honor that variety and let the chili peppers do the talking.” Meet Jolene Collins, the founder and artisan behind Jojo’s Sriracha in Brooklyn, NY. Jolene is obsessed with sriracha. So much so, that she literally gets sad when a day passes without it. She discovered the chili sauce at age 15, when, in a hunger frenzy, she coated her tuna sandwich and potato chips with the unfamiliar condiment and did a double-take.

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