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UK flower heavyweight Jamie Aston shows us his pastel bridal flower collection
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Host: Now, I'm joined here by Jamie Aston, you are one of the top florists in the whole of the country, which is amazing. I feel quite honored to be here with you. Can you talk me through this amazing display that you have here?
Jamie Aston: Yeah, it's a very wedding need. It's a wedding short market, so we come for kind of very soft pastel tones with the peaches and the creams, and the soft, soft pinks, and these amazing vases. And I think also the flowers placed at the vases are kind of more than half of the displays, an amazing vase, it makes a big difference. And then this very kind of opaque kind of cream vases are so weddingly and it has a long tail display, it will be great on a long bouquet table with the candles. And you can still kind of see from—it’s kind of in your way, a little bit, but I think that’s that price you pay for amazing impact. You got to have something to pay and that kind of obstruction of your view. It does bulk for most price, but it’s the impact it’s the key thing and it looks amazing.
Host: What was your inspiration behind this, because I kind of get the feel that it might be a little bit country with the table and the colors, what were you thinking when you created this?
Jaime Aston: I think a little bit different. I think mostly you see at weddings, it's kind of cloth table with the chairs and covered seats come to play. I don’t really like it. It’s too floaty and dreamy. It's just typical of most weddings, but having a rustic feel, once you have a garden table it's that kind of homemade looking in some respects and the flowers are quite donned and quite tailored. It's the best of both worlds. And I guess what they are going for is relaxed informal then the balls are quite formal. So kind of mix in two together, and the color is just really soft in pastel, so all kind of ties out nicely.
Host: Would you say it was easier for you to create, as you say the softer dustier colors, to say if they were bold, stronger colors?
Jamie Aston: I actually love both. And I think--because weddings most brides are a bit shy, they don’t go for bold colors, so a they're a little bit scared with them. So they come in and say now, what hot colors, reds, yellows, and blue and emeralds, and they’ll tone down.
I think most of our weddings most of them are white and green or soft pulping contrast tones. It's very rare you get a brave bride who wants both bold colors and we love that because we get to play the color. So we try to be commercial. We kind of do it what the client likes. But ideally, I’d love to do it with oil hot pinks and yellows, and reds, and purples, and be different, but it doesn’t sell as well. So you have to cater for your clients.
Host: So you obviously looking at the colors, do you ever think about the scent of the flowers? Do any bride specifically come to you and say “I want flowers and I want them to look amazing, but I want to smell amazing”?
Jaime Aston: Yeah, it happens. I guess it's a budget thing, because flowers having scent usually are expensive. The sweet peas for example are very expensive right now because they're pretty. So normally it's in the bridal bouquet that we get scent and button holes and that kind of the key flowers.
On the tables, it can be because some brides are also against that because it comes too strong. But it's a cost thing. Flowers that are scented are usually expensive. And most flowers these days are forced grown. In six weeks, you kind of plant full flowers for rose in Holland. So it's kind of a cost thing, when they're forced grown like that they have no scent. But they are perfect flowers, so you sacrifice the scent for the perfect flowers sometimes with Dutch flowers.
But for us, we’ve love to do scented, it's always nice to have a big room of full of say of paper whites, which are heavily scented and rose, sweet peas, and as you walk into a room with the gaseous smell, it's always amazing.
But with most couple what we do is we ask them to buy tea candle and we light it in the room two hours before the guest arrive and it will fill the room with a lovely scent, and the guest thinks that your flowers smell.
Host: So is there any certain fashionable flowers kind of the must-have for the it bride as such?
Jamie Aston: I think hydrangea maybe this season is quite fashionable. Because it’s kind of really like granny’s garden, very old fashioned flower but has come back. And also Gypsophila has come back this year and it's really pretty. It’s coming back to the 80s look. It's weaving its way back in and then much classier in a toned down way.
Host: Well, thank you very much Jamie for your time, it's much appreciated.