VIDEO
|
by
BeetTV
Interactivity Taking Off With Two Screens
VIDEO DESCRIPTION:
Addressable TV, two-screen interactivity and targeted advertising are all possible now, but marketers first need to make
...
sure targeting makes sense for the brand, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, during an interview taped at the recent Beet.TV executive retreat. "You need to start with the client's objectives.
Posted: 02/14/2013
|
Views: 1,222
|
Duration: 10:54
Featured Partners
MORE TOPICS
1
2
MORE VIDEOS IN Tech
- Wake Up to a Dancing iPhone and Chris Ha...
- The CIA's Social Media Troubles
- Top Five in Tech: Facebook's IPO Anniver...
- Xbox Rumors Ramp Up Before Unveiling
- Google's Backpack Takes Maps Far and Wide
- Why Yahoo Is Sweet on Tumblr
- From Phasers to Warp, the Sound Design o...
- The Apps You Can’t Miss This Week
- Tech Game Changers: Choose2Matter - Powe...
- Google Glass Privacy Worries Lawmakers
FEATURED IN Tech
- Wake Up to a Dancing iPhone and Chris Ha...
- The Apps You Can’t Miss This Week
- The CIA's Social Media Troubles
- Tech Game Changers: Choose2Matter - Powe...
- From Phasers to Warp, the Sound Design o...
- Top Five in Tech: Facebook's IPO Anniver...
- Xbox Rumors Ramp Up Before Unveiling
- Google's Backpack Takes Maps Far and Wide
- Why Yahoo Is Sweet on Tumblr
- Google Wallet: Gen Y's Credit Card?
Comments