Rebecca Bretten: If you're looking to your closet and see nothing to wear or if you just lack style, don't worry, help is on the way. Hi, I'm Rebecca Bretten and welcome to watchmojo.com and today we'll be learning about fashion stylists. What is a Stylist? What exactly do you do for people?
Jeff Golf: We help our clients to get dressed for every occasion of their life. So we help clients assemble wardrobes to go to working, to go out for the evenings and to spend the weekends, and to play with their kids.
Caroline Alexander: I think a stylist is also someone to be that voice that tells you, actually in fact madam, those jeans do make your bum look big because when we're in the store, the person who's working there, who is working for the store, is going to try and sell you clothes.
Rebecca Bretten: As stylist, you do more for the people than just help them improve their look?
Caroline Alexander: What we're doing with them is helping them actualize who they really want to be in terms of their image. Do their work with us, they're able to dress in a certain way that changes one, how people are seeing them, but more importantly sometimes how they are seeing themselves, and so when you put something on, that makes you feel great, and you know you look good, it helps you just be that much more successful in your life.
Rebecca Bretten: Traditionally we see, more celebrities and people with lots of disposable income let's say using this kind of service but do you think that this is something that everyone, it's attainable for everyone to use?
Jeff Golf: We don't work necessarily with Hollywood celebrities. We work with everyday celebrities, or everyday individuals, the working person. So our services are designed to meet people's budgets. So they're very affordable. So it's about saying to yourself, I'm going to achieve myself to a service where every piece that I'm purchasing for my wardrobe will be perfect for me.
Rebecca Bretten: What kind of criteria do you look at, people's goals, and body types and stuff like this when you're trying to dress someone?
Caroline Alexander: One of our first questions when we meet someone is why do you want to work with a stylist and the way they answer that question tells us a lot of information about whether they want to save time, whether they had a major change in their life, like a new job, or they have been at home on maternity leave for a year or several years, and then things like people are coloring out their body type. That's a bit more of the technical side of things. So that we know if someone has a certain measurements in a certain body form, there are cuts and colors, and fabrics that are going to look better or worse on them. So that's sort of the other half of the thing.
Rebecca Bretten: Do you normally try to help people follow trends or do you try to help people buy classic pieces that are going to last in their wardrobe for years?
Jeff Golf: I think it's' important for us to help people assemble a wardrobe with the essentials with basic pieces that are going to endure time, and then what we do is, we build on top of those pieces. So for example, you may have a great black pant suit that will last to a few seasons, but on top of that, we'll add elements of the season, each season, so colors of the season, shapes and cuts of the season, and accessories that will help us to really bring out what's happening today.
Rebecca Bretten: What is your philosophy on clothes personally at least?
Caroline Alexander: That you should feel great in them. I think that's the most important thing. You can see something on the rack like a great yellow dress, like oh, I love that dress but if you put it on and it's not fitting right, and you're conscious about your hips look too big or your legs look too big, then that's not the dress for you. No matter how beautiful it is. You really have to put it on, and it makes you stand straighter and you feel good in it.
Jeff Golf: I think clothing really has to -- it has to really suit the kind of person that you're. It has to be an expression of who you are in the inside.