How Working Internationally Propels a Marketing Strategy Career
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In Chapter 14 of 17, customer advocacy marketing executive Alan McNab shares how international travel has impacted his marketing strategy career development. While at Hewlett-Packard and Cisco early in his career, McNab moved to Hong Kong and then did international mergers and acquisitions, work at Cisco. Today, McNab works in Dublin, Ireland for NCR where he manages customer advocacy. McNab learns from other cultures how to position offerings differently, finding support through local agencies.

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