How TV Programmers Can 'Own' Their Audience
( 05:48 )
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TV programmers need to take control of their destiny via social and digital channels, says Ashley Swartz in this commentary on the state of the business. With the TV upfront getting underway shortly, she urges programmers to seize the opportunitie afforded in social media and digital venues. As an example, AMC actively tweets and engages with its "Walking Dead" viewers, including during the broadcast of each episode.

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