Blue chip stocks are considered some of the most reliable investments on the market; but purple chips may be even better. In this video, http://www.WatchMojo.com speaks with wealth advisor John Schwinghamer about his book, "Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks." He explains the distinction between blue clip and purple chip companies, whether it is possible to consistently win at the stock market, and tells us why Earnings Per Share is so important when choosing a company in which to invest. We also find out the trick to buying low and selling high, and why Facebook's IPO did not work out as well as expected. For more information, click Here .