While video is becoming increasingly pervasive on news sites, what is it that makes visitors hit that play button? According
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to the top video editors at the Wall Street Journal , CBS News and The New York Times, the motivation comes by providing a surprise, the unexpected scoop or a unique viewing opportunity.These were the comments of Shawn Bender, Editorial Director for Video at the Wall Street Journal Online; Editorial Director for Video and Television for The New York Times and Dan Farber.
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