How to Stay Ahead of the Business Trends

I’m not sure I do personally anymore certainly pop culture because it’s no longer organic
for me. So the real answer is to those people who are wondering if their instincts are
right. If they’re organic, they’re probably right. If they Google Analytics, they’re
probably wrong.

Google by definition is only analyzing what has happened. You can maybe infer what
might happen but I always trust human instincts over analytics. I have instincts about
other things in life than pop culture. I think I see trends and I’m pursuing personally
business ventures in those trends.

I’m looking right through this recession. I’m saying I’m not bothered by that. This is not
a depression. We’re not going to have 30 and 40% unemployment. We’re not going to
have the people walking by wheelbarrows of dollars like they did in Germany in the
Weimar Republic. So I think this recession is temporal, it will pass and those trends will
come back up and that’s where I’ll go.

I think the real number one answer has to be it has to be organic. You have to feel it. You
have to be passionate about it. I don’t get involved in a lot of things that I’m neither
showing it around off with because I’m not passionate about it. I have no instinctual feel
for it and no real desire. So I think it’s better to stay away from those things. I probably
miss good business opportunities that way. But ultimately, I’ll do better with the things I
feel passionate about.