Authentic voices. Remarkable stories. AOL On Originals showcase the passions that make the world a more interesting place.
The story of punk rock singer Laura Jane Grace of Against Me! who came out as a woman in 2012, and other members of the trans community whose experiences are woefully underrepresented and misunderstood in the media.
Documentary shorts conceived of and directed by famous actors. Jeff Garlin, Katie Holmes, Alia Shawkat, Judy Greer, and James Purefoy
Park Bench is a new kind of "talking show" straight from the mind of born and bred New Yorker and host, Steve Buscemi.
Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country.
Enter the graceful but competitive world of ballet through the eyes of executive producer, Sarah Jessica Parker. This behind-the-scenes docudrama reveals what it takes to perform on the ultimate stage, the New York City Ballet. Catch NYCB on stage at Lincoln Center.
Nicole Richie brings her unfiltered sense of humor and unique perspective to life in a new series based on her irreverent twitter feed. The show follows the outspoken celebrity as she shares her perspective on style, parenting, relationships and her journey to adulthood.
Explore what it means to be human as we rush head first into the future through the eyes, creativity, and mind of Tiffany Shlain, acclaimed filmmaker and speaker, founder of The Webby Awards, mother, constant pusher of boundaries and one of Newsweek’s “women shaping the 21st Century.”
Gwyneth Paltrow and Tracy Anderson spend time with women who've overcome hardship, injury, and setbacks to triumph in the face of adversity.
Hank Azaria’s touching, humorous, and often enlightening journey from a man who is not even sure he wants to have kids, to a father going through the joys, trials and tribulations of being a dad.
ACTING DISRUPTIVE takes viewers inside the businesses and passion projects of Hollywood’s top celebrities.
Follow Scott Schuman, the Sartorialist, from the streets of NYC to the capitals of Europe on his quest to photograph and document the best in culture and fashion.
Go behind-the-scenes with racing's hottest, young talent, 17-year-old Dylan Kwasniewski, as he aspires to make it in the #1 motorsport in America – NASCAR
Russel Thompsongoes over some very important business building tips for developing client relationships.
Tags:Beauty Salon Client Relationships,business building,hair salon,hair stylist,haircutting,hairstyle tutorial,hairstyles,hairstyling,hairstyling tutorial,hairstylist,scissorboy,stylist hair
Grab video code:
Amy: We are here at the Carlmichael Salon in San Francisco. And this is Russel Thompson he is the owner of the salon and we’re not cutting any hair today.
Russel: No, we’re talking about business.
Amy: Business, so we’ve got a lot of questions today about how the economy is effecting stylist in America and all of the world. And how are they are going to make money in this times?
Russel: Well I’m glad that you ask that question because right now we are in trying times and the things are changing a lot in the way in our clients that are looking at spending money on themselves. And spending money on these types of services which is changing.
And what we have to remember is that we are cannot place this up in a position where we’re a commodity. Where clients are comparing us as a price situation and we tried very hard in our salon when people walk in or people calling do not give any an exact price for a certain service. We actually ask that they come in or sit down with one of our consultation.
So we can move that service out of a price commodity and make it about the quality of the service that you’re going to get for that money. Rather than just being set-price. So the first thing I like to talk to you about today is client building, client relationship building. And this is so important right now because people are used to working online and doing everything online and buying everything online. When they finally come into a salon or into a business they want to feel they have like a relationship there.
They want to feel connected to that.
Amy: There’s our void because of being to that there’s not enough face to face contacts, so they’re doing the interactions their emails, on MySpace, Facebook so how do you add friends into your real life salon?
Russel: It’s important to create a system and every body can do a difference system we have a system here that we work on.
Amy: Will you share it with us. Does everyone here use it? So let’s hear it.
Russel: So our system starts with different guests. Now they would stay as recently done and the top reasons for people who living in salons surprisingly enough number 1 is cleanliness.
Amy: Cleanliness so immaculate in here from the moment I walked in smelled cleaned looks clean, clean person greeting at the door. You use the restroom very clean.
Russel: As a modern day it is not even get the chance we think clean the salons a lot of it’s perceptive cleanliness too. And it’s important that when you sit a client in your chair that you have given them the same clean station that the 1st client of the day got. So between each client even if you’re running late a clients’ not going to remember that it took you a minute more because that’s how long it takes to sweep your station blow the higher hair up your station. Reorganize your products. Make sure there’s no dirty towels on the station. That takes about a minute.
Clients not going to remember that extra minute but with they are going to remember is that they felt like they were sitting to a dirty spa.
Amy: That’s true and then that’s the number 1 reason why they don’t come back. So what’s the 2nd one?
Russel: The 2nd one is rude frontdesk. Rude aren’t helpful, so it’s very important to create system at the frontdesk and make sure that you’ll hire and support the frontdesk to be friendly. So we make sure that we address people by name because that’s a very important and you try to use somebody’s name during the service as much as possible.
Amy: Your sofa is amazing.
Russel: So we make sure that everybody is greeted with a smile and by their name and then we make sure that each client, each new client to the salon gets a tour of the salon and we take them to the entire salon and explain the environment what’s available to them. And we show them where we had a little bar.
Amy: So let’s see what that tour is like.
Russel: So you want to come in? I give you the tour.
Amy: And so you greet them by name all the receptionist.
Russel: We make sure the receptionist greets them by name. So we first introduce them to the products that we carry and this point we’re carrying Chirogi and Lenoro Grail and we’re use these products because they’re more naturally based in they’re inline with we want to create in the salon.
With this salon used to be an art gallery before it became a hair salon and so we tried to keep that art gallery feel. So we have rotating artist every 2 months and we have receptionist for them and that creates a little but of buzz and excitement and gets clients in here that we wouldn’t normally see. So as we move to the space when go pass.