How to simply and quickly produce a design that your clients will love.
Grab video code:
The Complete Website
How to produce a design you will love
Here is the challenge. How we design a website that a client will love. When design is so subjective and the answer is simpler than you think. We start by getting the client directly involved in the design process and let us take a look at Frazer Agency as an example. This is a website we launch for an insurance company in New Hampshire. We went from start to finish on it and I will show you how we did it.
It all starts with giving clients choices. There are over 1,500 design choices available to choose from and in this case, we start by offering 25 of our most popular designs before we throw clients in the ocean of 1,500 designs. The first place we send clients is to themepicker.com. Now, theme picker has 25 to 35 designs in it that clients can choose from and many clients end up picking a design here. It is simple to use. You simple scroll to find the design that you think you might like. You click it and it will blow up to a bigger picture. Closing it, it is just a click away and that it is. If you find the design you like here just note the name of the design.
The next step was to take the theme that they have chosen which is connection reloaded and customized the mass head which is simply the top part of the website which gives the whole website it is looking field. Now, they have picks us the pieces doc photography of the tree. A beautiful tree that they want to make sure on what is up on the top of they mass head. So we produce design number one, design number two and design number three for them to look at. One of them they like the other two they did not and we went it to revision mode. After multiple revisions, we created the mass head that they eventually approve and we install in their website.
Let us recap on how this up play now from start to finish. Frazer Agency is website started with a theme called the connections reloaded. A very green theme but if you notice in navigation in the sidebar it looks remarkably the same. The finish product with the new mass head and some twicks comes out completely customized.
Now, we finished a different website for a different company with the same theme and the result was completely different. Here it is New London Seamless Gutters same theme different result. Let us take a look again, here is the original theme, connection reloaded, here is the end result for Frazer Agency and here is the end result for New London Seamless Gutters. So even if we use the same theme depending on the brand and the desire so the client the finish website comes out quite different.
Now, here is the benefit of this approach. We get clients involved in the choice of the design which means that when they choose a design they like it. When we are done with it they are going to love it and we can produce designs faster because 80% of the work is already done and that means a saving in price.