VIDEO | by Capture Your Flag

How to Pitch an Experiential Marketing Concept or Campaign

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VIDEO DESCRIPTION:
In Chapter 5 of 15, creative director, and experience marketer Jason Anello shares how context helps pitch an experiential ...
marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is vaguer. Establishing a contextual framework helps to close the gap between what his client knows about what exists and what it can expect from something new and untested.
Posted: 02/20/2011 | Views: 2,257 | Duration: 02:39
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