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Museums aren’t the only place to showcase your pieces. Professional artist Jacklyn Laflamme details both conventional and ...
unconventional ways of marketing and exhibiting your artwork.
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How to Market Artwork
On behalf of TVLesson.com, my name is Jacklyn Laflamme and I'm a professional artist. Let's talk about all the different types of things you can do with your art. Of course, there are very fine artists that will only show in certain galleries and museum shows. But then there's everybody else. Now there's many different ways that you can think to market your art. You can market the original pieces. You can have your work printed into prints or giclée either limited edition or just open edition. There's of course poster art. There are greeting cards. You can paint little boxes and put your artwork on it and sell the little boxes. And there are a million different applications for art. Art is all around us.
If you think of the stamps you see on your envelopes everyday, some artists designed those stamps. Pretty much everything is designed by artists. Other things to think about when marketing your art are perhaps you could do a coffee table book if you have enough pieces. If you're a painter and you have 20 to 30 paintings, you might want to assemble it as a book. If you're a photographer, that might work very well as well.
There's also digital art, computer animation, computer graphics and a whole bunch of different things that can be done in Photoshop as far as altering your fine art photography. There are just so many different ways and applications to market and get your artwork out there. Art can be displayed in many places. The ultimate place is of course a museum. But there's art all over. There are sidewalk art. There's mural art. There's even art in the New York subways. So really you can use your imagination to think about where you would like to get your artwork out there.