In Chapter 21 of 21 in his 2011 interview, media and marketing entrepreneur Phil McKenzie believes setting clear expectations
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is fundamental in both cases. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.
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