Hi, my name is George Strompolos. I'm the CEO and founder of Fullscreen. We help people grow their channels on YouTube with business services, technology support, and advertising opportunities. And today we're going to be talking about how to earn money on YouTube. So YouTube has a relatively newer program called YouTube Rentals. The partner program is obviously based on sharing the advertising revenue when videos are viewed. Rentals are a little different — they don't function through advertising, they function through viewers actually paying a small fee to watch a video. So let's say you created a short film, and you want to allow people to rent that film for maybe $1.99. So you as the creator, you upload the film, you set up the rental to have a certain price point, and then you publish it to YouTube. Now when people watch that video there actually only presented with typically a trailer or a short preview of the video, and they're asked to then pay the price in order to "rent the video." Now when you rent a video as a user, you're basically getting the option to view that video for, I believe, 24 hours. It's really a video-on-demand service provided by YouTube. Some people aren't willing to leave their content up to the advertising revenue sharing program, but they are willing to have it there if they get paid a certain amount, and that's what function rentals provide.