Jon Kolko on How to Make Design Strategy More Implementation Friendly
( 01:54 )
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In Chapter 14 of 21 in his 2012 Capture Your Flag interview, design educator Jon Kolko references user experience or UX managers and how they work to make design thinking actionable or tractable. He notes heuristics, gross principles, and best practices do not work, putting emphasis on the financial or quantitative metrics instead. Jon Kolko is the founder and director of the Austin Center for Design. He has authored multiple books on design, including "Wicked Problems: Problems Worth Solving."

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