Authentic voices. Remarkable stories. AOL On Originals showcase the passions that make the world a more interesting place.
James Franco loves movies. He loves watching them, acting in them, directing them, and even writing them. And now, he’s going to take some of his favorite movie scenes from the most famous films of all time, and re-imagine them in ways that only James can.
Go behind the scenes with some of the biggest digital celebrities to see what life is like when the blogging and tweeting stops.
The story of punk rock singer Laura Jane Grace of Against Me! who came out as a woman in 2012, and other members of the trans community whose experiences are woefully underrepresented and misunderstood in the media.
Documentary shorts conceived of and directed by famous actors. Jeff Garlin, Katie Holmes, Alia Shawkat, Judy Greer, and James Purefoy
Park Bench is a new kind of "talking show" straight from the mind of born and bred New Yorker and host, Steve Buscemi.
Digital influencer Justine Ezarik (iJustine) is back. After covering the world of wearable tech last season, iJustine is expanding her coverage this year by profiling the hottest tech trends across the country.
A 12 episode documentary series following 5 startup companies competing in the 2013 San Francisco TechCrunch Disrupt Startup Battlefield as they fine tune their products and eventually present in front of a panel of judges in hopes of winning $50,000 in funding.
Enter the graceful but competitive world of ballet through the eyes of executive producer, Sarah Jessica Parker. This behind-the-scenes docudrama reveals what it takes to perform on the ultimate stage, the New York City Ballet. Catch NYCB on stage at Lincoln Center.
Nicole Richie brings her unfiltered sense of humor and unique perspective to life in a new series based on her irreverent twitter feed. The show follows the outspoken celebrity as she shares her perspective on style, parenting, relationships and her journey to adulthood.
Explore what it means to be human as we rush head first into the future through the eyes, creativity, and mind of Tiffany Shlain, acclaimed filmmaker and speaker, founder of The Webby Awards, mother, constant pusher of boundaries and one of Newsweek’s “women shaping the 21st Century.”
Gwyneth Paltrow and Tracy Anderson spend time with women who've overcome hardship, injury, and setbacks to triumph in the face of adversity.
Hank Azaria’s touching, humorous, and often enlightening journey from a man who is not even sure he wants to have kids, to a father going through the joys, trials and tribulations of being a dad.
In this video tutorial I will talk about what a logo is, why a logo is so important. I will then go on to talk about where ...
to get inspiration and how to plan your logo.
Tags:Make a Professional Logo,cimg,create logo,creative ice media group,creativeicedesigns,logo,logo tutorial,Photoshop tutorial
Grab video code:
What’s up people? And basically, before I start this tutorial, I just want to say ciao to all these people who are around me. Check the ‘More’ now, that means in channel’s amazing people and amazing videos. But let me get the tutorial. Basically today, we’re going to do a special tutorial and as you probably can tell already, it’s going to be a different type of tutorial because you’ll see me and you will not see my computer screen and this is going to be a really in-depth style of tutorial. It’s going to be different, you’ll see in a second.
Basically, you probably can tell by the title already, that’s going to be on how to make a logo. What is a logo? You might ask, a logo is something that defines a company. A logo is what separates each company phone different types of each other—for example Nike and Adidas, McDonald’s and Burger King. The logo, of course the brand defines differences and each type of the logo also brings differences into each brand. And the logo is really important because it’s a part of the company. So yeah, that’s the logo or that’s why it’s a logo. I probably call it—and what different people have attacked me with all the comments.
You might ask, why is the logo so special? As I said before, logo is what makes your company way is and a decent logo takes a long black I’d say on the week link recently in this because logos aren’t something that just come up at the top of your head. Logos then cannot brainstorm and all that unless you know your amazing idea, you can get straight at it. But I would say around the week like it’s been hot, let’s spend the day brainstorming than the day sketching, sketching, sketching, sketching and all this and not being around getting more of these, get advice and all that. So, on this process, logos you take along that’s why this is a special different type of tutorial. You’re going to see a lot of what happens behind the scenes when I design but you will see that a bit later on down there. What else do I have to say? Like I said, I'm going to show you a sketch.
Like I said it’s a different tutorial. I'm going to show you the sketch I came up with an idea and then mine isn’t going to be amazing guys because I'm not going to spend the week on just making a tutorial. I'm going to make this in an hour and that’s my target. I want to try and make, I won’t even stop designing. I’m going to start sketching in a second with you guys so you can see everything happens, this can be a long video guys. Let’s go.
Alright guys, here I have my blank paper and I'm going to start brainstorming. I already know what I’m going to do for this ideal thing so the name of the company, well, I got the inspiration from a lyric of song. And what I’ll do is just Cloud 9. Okay, I’ll just write Cloud 9. So, four things are coming to your head, it’s all gray, gray, cloud, rain, London. Alright and that’s the best four things that came into my head without having to think hard okay but you might have more gray.
And now, what you want to do, a good way to brainstorm, this obviously doesn’t happen not fast as what’s happening to me now but what you do is write Cloud 9 again and do another brainstorm but without using all these four. Okay, that’s the four things that most average humans think of when thinking of Cloud 9. So, you want to be unique. You want to be different, don’t you? You don’t want a simple logo so we do this brainstorm here and this actually takes a good few hours to actually get, believe it or not it is actually really hard thinking—so I would just write lighting. It’s really hard. I’m not going to spend my time. But you get the idea, that’s a good way to brainstorm okay. There are two brainstorms, this one and then that one. So, you’re going to brainstorm. I already have an idea what I'm going to do. Mine is not amazing but still good.
Once we have that, what you want to do is try and get four ideas and four sketches. I hope you guys can see that. Four sketches of different things and this can be really lectured really quick so one could just be Cloud 9 written in scribbles. In here, it could be one then another one could just be bubble written. Now, don’t get me wrong guys. I'm actually good about sketching and this look like I don’t know. This really looks like it was done by a kindergarten kid but still good, still good. Then we might want to do black letters, Cloud 9. It looks like a ‘G’ but still good. And finally, Cloud 9 okay. These are your look of four ideas. Well, this four, what you want to do, okay. Please note most people’s pen a shit load of time concentrate on this four. They spent ages making it look beautiful and for what? Like I know to some people, they would probably spend like an hour on each one and that’s four of your day wasted on something that no one is going to see and on something that this piece of paper is most probably going to chopped.
So, don’t waste your time, make it quick because at the end of the day this is almost going to be—can’t be a logo like this is really, really retarded and sophisticated. So yeah, next step, what we want to do is basically, this is my chosen one okay. That one, I'm going to make it into a logo. So, what we want to do is just sketch it, okay. Alright basically, what you want to do is start sketching so we drew these clouds, obvious reasons. And then you might want to just sketch the Could 9 okay. And that’s our basic sketch okay.
Our next step is probably to scan this and please remember, do not scan edges on this. As you can see, it’s going to let you, that would be 10 seconds, don’t spend all day. And I recommend using the black pens. I’m making a little outline. It says easy to see in a photo shop. Okay, quickly outline. So yeah, graphics tablet is it isn’t needed but it does help. I’m not going to use my graphics tablet because I want to show you the way how most people would do it using a mouse. So yeah, I covered the introduction, I covered how to brainstorm. A logo idea, max, max, max five minutes on each of this and max 30 minutes so five minutes on all of this, each not like five minutes. Well yeah and then 30 minutes on that, okay.
Yeah, we want to scan this. I don’t have a free scanner to take this—you guys could take photos. It doesn’t really matter. Just set your camera to the highest settings biggest image sizes. We have a big canvass and yeah. Next one, this little video, you will start seeing my computer screen, know more of my behind the scene.
So alright guys, so you’ve seen the introduction of this already. You saw the little sketch process and the brainstorm process and hopefully learn how to like brainstorm properly because that is a really simple but effective technique I picked up from English tutoring actually when writing stories. But it works in design as well. I hope I taught you what a logo is and why it’s important. And basically now, the whole point of this little section is basically inspiration. You can get inspiration through songs, through life, through different work of different designers like for example you could surf the internet, go Google, just type in logos, all this and just look at other people’s logos and see why did they do that logo and why is it so good. But don’t ever copy a logo.
It’s important to take the time, be patient. Like I said, take her on a week. Inspiration is the whole key for a logo. You cannot make a logo on nothing. You have to spend your time. This loads of logo books if you can go to a library or bookstore, just buy a logo book and it’s a book, just of logos note textbook—just every single page has a different logo on it. And it’s just for inspiration. Inspiration gets to a little creative juices flowing. So yeah, you’re probably at a stage where you either took a feel of your sketch or you scanned it.
And there’s many ways you can start doing your logo. You can either start using your paint brush tool and a thin brush and going over all the little backgrounds and all that of your lines, you can use a pen tool, you can use a graphic tablet. It’s all up to you. I know it’s called a tutorial but it’s not actually me showing you step by step. I'm not going to spoon feed you all these little techniques and all that. You learn that from yourself. You learn that from my other videos. This is basically telling you guys how to—I don’t ever know how to explain it well. I hope you guys understand the purpose of this video.
I know I said I was going to show you how I made the logo Cloud 9. And basically, I just put those little videos that you’ve just probably seen—this video on the computer and start having to go at designing it and I was thinking to myself what’s the point of me waisting my time showing you this little thing that there’s no point of because it’s not the same as your designers, not the same as anything. So, I let you just took two minutes to produce a little thing. And this was basically my idea on people that came to photo shop. It’s not amazing. This is probably nothing like how the logo would look. Well obviously, it’s a bit like how the logo would look. There’s a lot of work to be done to this and I decided not to do the work because I don’t have the time. And I assumed that you guys already understood the whole point of this video and I hope you understood the techniques on what it takes to make a logo.
Logos, like I said aren’t something to be rushed. Take the time guys. Not like for me was a three-minute thing but just enjoy as well. You have to enjoy a logo. You have to put your heart and soul into a logo and that’s what makes us amazing logos. Like you can see here, you got the rough idea Cloud 9 and remember that sketch you made and then put into photo shop. I made that sketch and I didn’t even use that sketch. The reason why I put it into photo shop was because when you see your sketch on the computer screen in the photo shop, it gets those creative juices—you start thinking of ideas like vat. These are flying in as if like there’s no tomorrow. And you could be using special brushes that I had like a cloud brush. You could be using shapes. You cut out little bits. You can free transform things. You can use other images to make your image, but you don’t have to use your paint brush and your pen tool. Just let your freedom flow where you want to go.
Yeah, this isn’t a tutorial, it was just a video. Hope you guys enjoyed watching this. I know it was a little bit long thing. Yeah, thanks for watching, comment, rate and subscribe, cimg.co.uk, check that out. Become a fan on my facebook page, add me on Facebook, follow me on Twitter, all the links will be in the side bar which will either be to your side or below if you’re watching in HD. Until the next time, peace!