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9 essential tips for improving the production quality of your online video from award-winning director Clay Olsen of Advent ...
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How to Improve your Online Video
Hi, I’m Clay Olsen with Advent Creative. What I want to cover on this blog is some basic filming tips for online video. With online video becoming more and more crucial for the success of any industry or company, it’s important that you feel comfortable and confident with producing your own online media. As I researched through the web, I’ve seen thousands of videos some good and some not so good and it seems to me that many are anxiously jumping into this concept of professionally raw web media but stumbling on a simple basics that would’ve drastically improve their product.
Everyday more and more people are realizing the importance of online video. You too have reported that a staggering 13 hours of new content is uploaded onto their site every minute, 13 hours every minute. In order to stand out, you not only need to join this online video craze if you have it already but you must also do it in style and people’s attentions spend grow shorter and shorter with online content providers. Uploading a properly produced pile of moving pictures now over cuts it. We’re beginning to see the importance of quality.
So now, we’re going to go over some basic filming tips. It will help you survive and compete in this new age of online video. First, avoid the tunnel vision method of filming. This technique refers to pointing the camera and filming continuously swaying around and not settling on anything. This is one of the traps that many video editors fall into when they first started filming. It looks very unprofessional. It causes motion sickness and makes anything a nightmare. You should always try to shoot your scenes separately in a logical manner. Try to stay it on the shot for at least 8 seconds. This allows you to edit a scene down if necessary. Remember you can’t edit back if you never know how to begin with.
The second thing I want to talk about is refrain from the zoom happy fingers. Don’t over use the zoom. If you need a lot of close up shots, zoom the camera in then start shooting. Try to start zooming in or out in the middle of a shot. If you can’t move closer to your subject and avoid the zoom entirely, it will improve your picture quality.
Third, the tripod is your friend. Get a tripod. You won’t regret it. Sometimes hand held camera isn’t always the ideal especially for more formal occasions. Investing in a tripod will immediately make your footage smoother and more professional.
Fourth, find the action first. Try to take the time to frame your subject before you start filming. Let this subject feel the scene in order to eliminate distractions. Not only will you save tape or hard drive space but you’ll have a better video to show for it in the end.
Fifth, let there be light. Make sure there’s enough light before shooting. Outdoors and daylight is normally fine but don’t shoot into direct sunlight. Make sure that the lights are turned on if there’s not enough illumination from the windows. Some digital video cameras have the right spill tone to them. This will drain the batteries in minutes so it's best to use them only when the camera is played into a power source.
Number six, don’t cut your shot short. Make sure you frame up your shot then push the record button and count to five before you say action or before the action begins. This allows flexibility with the ends and outs when editing the final product.
Seventh, label your media. Most cameras these days have eliminated the use of traditional tapes and have moved to just solve and state hard drive whether you’re using tapes or recording directly to a hard drive, you must label your media. This may sound patronizing to experienced video editors but put the stickers on your mini DV tapes or take the time to name your files from a hard drive. It's a simple thing that will save you hours when searching for specific scenes during the editing process.
Number eight, check you’re audio. Your audio can make or break the final product. Make sure that you’re recording good audio levels. If you’re using the microphone that comes built-in to the camera, make sure you’re close enough to your subjects that they can be heard and be a noise such as playing slightly overhead, a lot more, the TV in the other room or dam truck driving by can drown out necessary dialogue. Try to control and send around you if possible. This is one more step in enhancing the professionalism of your work.
And lastly, and perhaps the most important is be personal. Make sure that people can relate to your product, your service or your idea. When this has started to move over the web, people found it easy to hide their imperfections behind that digital mask. Today, people are starting to take off those masks because they have realized that in order to gain the consumers trust, they need to me more transparent.
Let your viewers get to know you. Remember the saying, all things being equal, people will do business and refer business to those people they know, like and trust. Use these tips the next time you’re going to create an online video and check back here for more online marketing tips with Advent Creative.