What options exist for designing the book cover?
Jim Frey: If you'll recall, I mentioned that the title was important and the second important variable for a book, if it's going to be marketed in the literary marketplace, is the cover. It's got to capture people's attention. With books, the author has a couple of options available to him or her. One, some authors know illustrators or graphic designers that are friends and acquaintances and they have used them as resources to design the book cover, either as a dust jacket, that paper covering on a hardcover book or for paperbacks or saddle stitched books. If you retain the services of a publisher or work with a publisher, most of those companies have resources available, be they graphic artists or stable of illustrators that can help capture what the author envisions the book cover should be like. They will also provide professional input on the design of the book cover.