How to Delegate Responsibility
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VIDEO DESCRIPTION:

In Chapter 16 of 19 in his 2012 Capture Your Flag interview, social media ad agency CEO Mike Germano notes the importance of sincerity and communication in transitioning responsibility to junior staff. He notes the importance of establishing trust in this process. Second, he highlights how he identifies the appropriate person and manages the political response to the decision. Mike Germano is co-founder and CEO of DUMBO, Brooklyn based social media advertising agency Carrot Creative.

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