Erik: How are you learning to adapt to your message to reach different audiences?

Bijoy: Actually it’s funny. I think I've done that a lot where I’m actually doing the reverse right now, which is I'm trying to find the message that appeals to lots of audiences but have it be the same message. If you were asking me tactically what I do with audiences, you know, it’s really to think about their context and think about where are they, what’s happening, what are they trying to achieve if I'm speaking at conference I'm going, okay, what’s this conference? What’s the larger picture of what they’re trying to achieve? And how do I go to that flow? And I think that’s exactly what one ought do is really who’s coming before me? Who’s coming after me? Why are they asking me to be here, you know? And it’s not that the message doesn’t change but the context of the message changes. So, I had a great example of that recently where people came back and said, wow, that was the best thing ever and I was still giving the core of my message but it was political context or an activist context versus an entrepreneurial context. I'm still taking entrepreneurial concepts and saying, here’s how you can maybe think about them here in this context. So, I think that’s, that’s what you do there but I think it’s really interesting to think about how you actually put out something that again I think if you’re not in someone else’s context but you're trying to create a context, a container for something then it’s about one message that you can take out, and that’s I think a different problem.