Host: I appreciate your energy your service your excitement but what is the romance, in this entire process.

Male Speaker 1: yeah

Host: You want to make people -- without their cry but what is romance.

Male Speaker 1: You know there its, its funny because for the last 15 years what we've seen is a very single dimension focus for men who are researching or buying an engagement ring, and its really because of two causes one because of the certification of diamonds and two because of the development of e-commerce sites is that purpose fully lead consumers to believe that the importance of a engagement ring is just the center diamond and that the statistics of a center diamond is the most important thing. Don't get me wrong, certifications are good, but only to a certain extent. Today the smart guy truly realizes that its certification its not the only thing that will make a deciding factor there is a touch feel and process to making that decision, just like a guy who buys a flat screen television set, you know he will know every brand every model every statistic but yet he is going to trust this instincts by going in into a store gallery and look at every single one of that those television sets before he makes that decision.

Host: It's all just about size.

Male Speaker 1: It's about 3 dimensional experiences.