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Food Think with Wansink: Brian Wansink explains why we crave certain foods
Tags:How To Avoid Comfort Eating,Avoid Comfort Eating,Avoid Comfort Foods,Beat Food Cravings,Cutting Calories in Comfort Foods,how to eat healthy,comfort foods,food think with wansink
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Brian Wansink: Welcome, I’m Brian Wansink, the author of the book, “Mindless Eating: Why We Eat More Than We Think.”
One of the things we’re going to look at today is why do we like the comfort foods we like and most people believed that the comfort foods they eat they have no control over or they have any control over.
What we’re going to talk about today is why we like what we like. One thing we find is that we fear comfort food varies by whether you are a man or a woman.
So, what is your favorite comfort food?
Male: I love enchiladas.
Brian Wansink: Why?
Male: I know just the feeling that I get when I eat it. Remember that my wife makes me enchiladas and I feel like she is taking care of me, The cheese on it, something about the warmness of it and the preparation that goes behind it.
Brian Wansink: If we ask them why, they tend to say things like, “You know, when I eat this sort of foods I feel like I’m the center of the attention. I feel like I’m the king of the house. Somebody is attending to me, they are serving me, and it just feels pretty darn good when I think of it.” When we talked to women, they say something quite different. So, what is your favorite comfort food?
Female: Definitely ice cream.
Brian Wansink: Okay, so if you’ve got a really tough day at work and you go home? What comfort food will you try to eat?
Female: Well, when I have a really, really tough day and I’m really feeling stressed out I dive in for the ice cream. You know, with chocolate syrup, whip cream, nuts. I don’t have any guilt about eating them.
Brian Wansink: Chips, ice cream, cookies, cake, chocolate. These are comfort foods for one reason because they take no cooking or no clean up. You open them and they are done. When it comes to food, knowing why we eat what we do can enable us to make these really small changes that help us to eat better and to eat less.