In Chapter 6 of 15 in his 2012 Capture Your Flag interview, community builder and entrepreneur Fabian Pfortmüller shares
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why storytelling has been fundamental to his marketing messaging and then shares three elements he uses to build and engage a consumer audience. Pfortmüller is co-founder of the young leader accelerator, Sandbox Network, and HOLSTEE, an apparel and design firm that sells meaningful products to mindful shoppers. Pfortmüller graduated from Columbia University.
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