VIDEO
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Capture Your Flag
How Customer Advocacy Impacts Marketing Strategy
VIDEO DESCRIPTION:
In Chapter 4 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive
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Alan McNab defines customer advocacy and details its marketing strategy impact. The power of a customer reference can be an indispensable marketing tool. Creating a culture of customer advocacy, where customers take a stand for a company and its product, can be a tremendous strategic asset for a company.
Posted: 04/17/2011
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Views: 1,102
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Duration: 02:55
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