Jon Kolko on How Culture Impacts Design Problem Solving
( 01:25 )
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In Chapter 6 of 17 designer and educator Jon Kolko shares why understanding culture is fundamental to understanding design. He notes design is subjective, qualitative, and contingent on larger cultural context. Taking design in a problem solving context, he notes the challenges different cultural settings present using more scientific methods. Culture challenges the problem solving process and a design approach must be flexible enough to incorporate cultural differences.

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