How Commitment-Based Management Empowers Employees
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VIDEO DESCRIPTION:

In Chapter 6 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how commitment-based management can be used to create a participatory service driven culture. McNab works for NCR, a retail technology company with a substantial customer service group. By creating a culture of accountability, service becomes meaningful not only at the company level but also at the line level with individual employees.

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