VIDEO | by Capture Your Flag

How Brands Influence Consumer Behavior

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VIDEO DESCRIPTION:
In Chapter 5 of 16, "Start With Why" author urges students, professionals, and consumers to recognize that negative media ...
and messaging is often used only to sell products and does not reflect a true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, and manipulation.
Posted: 02/08/2010 | Views: 4,955 | Duration: 01:22
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