Gerard Yosca's Fall 2010 Jewelry Pieces

Female: Gerard Yosca is a trend setter and innovator when it comes to
jewelry design. He was instrumental in reintroducing colorful
enamel pieces to high fashion. Lauren stop by the designer show
room in Manhattan for a peak at his latest creations.

Lauren: Are we rolling in? I got mike on camera today and I got Gerard
Yosco who does the most amazing jewelry and here, we’re going
to look at his stuff. Okay, tell me a little bit about this collection
because we’re looking at—what is this, spring or fall—

Gerard Yosco: This is fall.

Lauren: Fall 2010.

Gerard Yosco: Yes.

Lauren: I got to keep it. I don’t know how you guys design so quickly.
Everything has to be done in two seconds.

Gerard Yosco: I’m always late.

Lauren: Oh okay.

Gerard Yosco: Start late and late.

Lauren: Well that’s good. That’s a good attitude to have. So tell me—okay
I’m loving that. Tell me little bit—

Gerard Yosco: I love that necklace. This collection, it’s almost a Schizophrenic.
It’s called town and country and the group that we’re looking at
right now is country. It has like geodes and courting that’s macro
made. It’s very earthy. The things that you probably choose to
wear for your own pleasure.

Lauren: Usually always but especially this season is very bold—bold
pieces.

Gerard Yosco: You know what? I was a graphic designer before I do jewelry and I
kind of think in terms of things being simple and graphic.

Lauren: That’s gorgeous. Now these are all costume.

Gerard Yosco: This is costume but you know costume jewelry is a lot of
handwork. I’m a real big believer in the hand of the artist in the
product. I like things to be a little wacky and crooked. I like it to
look as if something set down at the work bench and made this.

Lauren: What is this made of because this looks like real diamonds?

Gerard Yosco: Those are swarovski. That’s a wonderful and swarovski stone they
have and they’ll do it in custom shapes for you. Know what also
what we also really felt was there was scent of like the necklaces
are all like tortured and like looks knot it up. Like one really
interesting well thought out strand necklace, that looks new to me.

Lauren: That’s beautiful. I love the intertwining and you have mix—you
hard and soft, you have pearls which are very feminine and then
you have just metal which is—

Gerard Yosco: Its kind to be interesting.

Lauren: I think everything here is really interesting. Cuffs, oh that would
look good on me too.

Gerard Yosco: Lots—oh look at this.

Lauren: Check that out people. That’s gorgeous too Gerard.

Gerard Yosco: Thanks.

Lauren: What makes the season different here at Gerard Yosco?

Gerard Yosco: You know what I change all the time, it’s really about what I’m
feeling, what I think my customer wants like this will be gone and
we’re off too a whole new land. A fashion changes and I consider
myself more of a fashion designer than a jewelry designer.

Lauren: But I think your pieces, believe it or not, I think they’re classic and
what you buy today you can still wear five years and ten years
from now, just add to the Gerard Yosco collection—

Gerard Yosco: Absolutely.

Lauren: Basically.

Gerard Yosco: People come in and they’re wearing things and like 15 years old.

Lauren: And why not.

Gerard Yosco: They look good.

Lauren: I’m so loving this collection. I love all my stuff and thanks for
joining me. I’m Lauren Ezersky for Better. See you later.

Gerard Yosco: Thank you. Good to be here.