April Franzino brings us a round up of the winners from this year's Fitness Beauty Awards.
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Fitness Beauty Award Winners 2010
Audra: Picking up the best beauty products can be quite a challenge especially because there are so many products that hit the market every single day. We’re making life a little bit easier for you.
Joining us today, is Fitness Magazine’s associate beauty editor April Franzino. And April has some of the winners from the fifth annual fitness beauty awards.
Good to have you here April.
April: Thanks so much for having me.
Audra: It's all about doing so much research over there at the magazine, you don’t just put stuff out there no?
April: You test it?
Audra Oh yeah! You get your readers to test it and I know that they were over 1200 new products that were nominated and then narrowed down to just under 300.
So how did you pick the actual winners?
April: Well, once our expert panel narrowed them down, we ship them off to our beauty panel of testers. Then they rated them on effectiveness, texture and sense.
Audra Sounds good. So that’s how you came up with these products, we’re going to try to get them through as many as we can. In terms of the face, your best cleanser happens to be L’Oreal.
April: Oh yes! It’s L’Oreal Paris, Go 360 facial cleanser. What makes this one standout is that it comes with this scrublet that actually attaches to the bottle. And you take it off, pour the cleanser on, scrub it around and testers really found that this left their skin smooth and super clean.
Audra That’s really interesting. I never thought about doing something like that.
Okay, now we’re going to talk about the best night treatment. Which one for this?
April: Well, we love the Keihl’s recovery concentrate for best night treatment. It has lots of essential oils like lavender and evening primrose and tester said it really mounted into skin and left their faces feeling beautiful and radiant by the morning.
Audra: Perfect! Okay, I know that’s a very top of there products. So obviously people like it. Best spot brightener, there's always some spot on your face trying to get it lightened?
April: Oh yes! So what we like for best spot brightener was the Clarins on-the-spot-brighter corrector. This product is a concentrated gel formula that contains raspberry extracts and those will brighten your spots without irritating your skin.
Audra: That’s good! Okay and you also went to a category of the makeup must haves, the things you obviously have got to have in your book and the best concealer, best lip gloss are two areas that you looked at right?
April: For concealer, we loved the this Cover Girl and Olay Simply ageless concealer. All the shades have a little yellow to them so they’re great at covering dark circle.
Audra: Which is important, people see that coloring, it throws the off a little bit but that’s what makes it looks so good.
April: And it’s a bargain. As of the Maybeline shine sensational lip gloss which was our best lip formula.
April: The shine effect really makes it standout and one tester said that her it looks good for hours.
Audra: That’s a good thing! Not just for few minutes. So these little things here do the trick, right?
April: Oh yeah.
Audra: Okay. Now we’re going to talk about hair because you’d also tested the best hair spray and is this our winner here?
April: It is and it’s Garnier Fructis Style, sleek and shine anti-humidity hairspray.
What it does is it keep your hair in place but doesn’t clump and doesn’t got sticky, two key things.
Audra: And this particular product here, dry clean, dry shampoo, this obviously was the winner in that category?
April: Yes! Well, we looked at a lot of products that are great for after a workout and one of the best ones was Umberto Beverly Hills dry shampoo spray.
So what you do is you just spritz this on your roots after you workout, sleep on it, brush it through your hair and in the morning you’ll have all the oil absorbed and you’ll have a lot of volume. So you don’t need necessarily need to shampoo your hair everyday when you use this product.
Audra: Okay! Now that’s good to know. And now you got a sugar scrub here, body scrub. This is one that your readers like.
April: We love this Burts Bees cranberry and pomegranate body scrub. It’s a sugar based formula so it will really leave your skin radiant without irritating, without scratching your skin where some scrubs can do.
Audra: Sounds good. Well, you guys did you research and your readers did too. Thank you so much April, good to have you here.
Alright, Fitness Magazine has all the other products that also made the cut. You can go to there website, fitnessmagazine.com as well. And if you want to be the lucky winner of some of these amazing items that you just saw, you can go to facebook.com/bettertvshow and tell us the names of one of the products you just saw. Is that easy? Alright, good luck.
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