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In January 1964, the US Surgeon General issued the first government report linking smoking to disease and death. It ushered ...
in an era of regulation that fifty years later has helped to cut the smoking rate for American adults by more than half. (Jan. 10)
Tags:ap,AP News,Associated Press,Donald Shopland,Dr. Tim McAfee,frank sinatra,humphrey bogart,kirk douglas,Lauren BacallAP,Luther Terry,Rickey Brown,U.S. surgeon general
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DURATION: 1:55-----------------------------------------SHOTLIST:AP TELEVISION - AP CLIENTS ONLYno location - 19634X31. Various male fashion models smokingAP TELEVISION - AP CLIENTS ONLYWashington DC - October 19474X32. Humphrey Bogart smoking next to Lauren BacallAP TELEVISION - AP CLIENTS ONLYNew York - 1960's4X33. Man smoking while riding bikeAP TELEVISION - AP CLIENTS ONLYAtlanta - January 8, 201416X94. SOUNDBITE: (English) Donald Shopland, Clerk, 1964 Surgeon General's smoking committee:"My mother smoked, my father smoked, my aunts and uncles all smoked. It seemed like all the neighbors smoked."5. Shopland walking into a buildingAP PHOTOS - AP CLIENTS ONLYReno, Nevada - August 19, 19516. STILL photo of Frank Sinatra smoking at table with Ava GardnerAP TELEVISION - AP CLIENTS ONLYAtlanta - January 8, 201416X97. SOUNDBITE: (English) Donald Shopland, Clerk, 1964 Surgeon General's smoking committee:"This was the first time you had a complete review of all the scientific evidence.//It was a blockbuster."AP TELEVISION - AP CLIENTS ONLYWashington - January 11, 19644X38. Wide of U.S. Surgeon General's press conference 9. SOUNDBITE: (English) Luther Terry, U.S. Surgeon General:"The strongest relationship between cigarette smoking and health was in the field of lung cancer."10. Side shot of Terry11. Various of audience members reading over the report12. Committee members seated on stageAP TELEVISION - AP CLIENTS ONLYWashington - no date13. Wide of crowd and press with U.S. Capitol building in distanceAP PHOTOS - AP CLIENTS ONLYChicago - November 30, 201214. STILL photo showing the Surgeon General's warning on a package of Camel cigarettesAP PHOTOS - AP CLIENTS ONLYNew York - September 18, 197515. STILL photo of a Winston cigarette billboard in Times SquareAMERICAN LUNG ASSOCIATION HANDOUT - AP CLIENTS ONLYno location - 1973MANDATORY ON-SCREEN COURTESY: American Lung Association16. Anti-smoking public service announcement showing a family eating dinner with an uncle who wants to smoke17. UPSOUND - "I don't smoke. Why should I have to breathe in your smoke?"AP TELEVISION - AP CLIENTS ONLYNo location - 19744X318. Various of restaurant and sign in no smoking sectionAP TELEVISION - AP CLIENTS ONLYNew York - no date4X319. Push in to sign on cigarette stand reading, "Pack 65 cents"AP TELEVISION - AP CLIENTS ONLYWashington - August 22, 19964X320. Tight of young kids smokingAP TELEVISION - AP CLIENTS ONLYno date, no location4X321. Various of Marlboro cigarette packs in factoryAP PHOTOS - AP CLIENTS ONLYAtlanta - July 20, 199522. STILL image of a young kid wearing a Joe Camel jacketAP TELEVISION - AP CLIENTS ONLYAtlanta - 201323. Wide of no smoking section of an outdoor, public parkAP PHOTOS - AP CLIENTS ONLYOmaha, Nebraska - March 200724. STILL image of cigarette butts in an ashtrayAP TELEVISION - AP CLIENTS ONLYAtlanta - December 20, 201325. SOUNDBITE: (English) Dr. Tim McAfee, Office on Smoking and Health, CDC:"We have flipped this around.//It is the norm to not smoke."AP TELEVISION - AP CLIENTS ONLYAtlanta - 201326. Various of woman smokingAP TELEVISION - AP CLIENTS ONLYAtlanta - December 20, 201327. SOUNDBITE: (English) Dr. Tim McAfee, Office on Smoking and Health, CDC:"We're still in a situation where almost half a million Americans are still dying prematurely from smoking.//It's incredibly addictive."AP TELEVISION - AP CLIENTS ONLYAtlanta, Georgia - January 3, 201428. Tight of man smoking29. SOUNDBITE: (English) Rickey Brown, Atlanta Resident:"I started to quit New Year's Day. But, I had to have one."AP TELEVISION - AP CLIENTS ONLYAtlanta, Georgia - 201330. Push in to cigarette pack in foreground with sign noting outdoor smoking ban in backgroundAP PHOTOS - AP CLIENTS ONLYHollywood, California - August 14, 196231. STILL photo of Kirk Douglas lighting cigarettes of three actressesPKG SCRIPT:(SUPER = File)FIFTY YEARS AGO, SMOKING WAS IN ITS HEYDAY......GLAMORIZED BY HOLLYWOOD AND THE FASHION WORLD... A PART OF EVERY DAY LIFE FOR EVERYONE...(SOT)(SUPER = Donald Shopland, Clerk, 1964 Surgeon General's smoking committee)"My mother smoked, my father smoked, my aunts and uncles all smoked. It seemed like all the neighbors smoked."(SUPER = Atlanta)DONALD SHOPLAND WAS A CLERK FOR THE SURGEON GENERAL IN 1964 WHEN THE TIDE STARTED TO TURN AGAINST SMOKING, 50 YEARS AGO THIS WEEKEND.(SOT)(SUPER = Donald Shopland, Clerk, 1964 Surgeon General's smoking committee) "This was the first time you had a complete review of all the scientific evidence.//It was a blockbuster."(SOT)(SUPER = Luther Terry, U.S. Surgeon General)(SUPER = Jan. 11, 1964)"The strongest relationship between cigarette smoking and health was in the field of lung cancer."THE GOVERNMENT ISSUED AN EMPHATIC REPORT TO END A SIMMERING DEBATE AND CONCLUDED SMOKING DOES CAUSE DISEASE, EVEN DEATH.AN ERA OF REGULATION ENSUED. IN 1965 - CONGRESS MANDATED WARNING LABELS ON PACKS.1971 - CIGARETTE ADS WERE BANNED FROM T-V, MORE PUBLIC SERVICE ANNOUNCEMENTS HIT THE AIRWAVES(NAT POP)(SUPER = American Lung Association)"I don't smoke. Why should I have to breathe in your smoke?"THAT DECADE - PUBLIC NO SMOKING SECTIONS BECAME COMMON.THROUGH THE YEARS, CIGARETTES GREW MORE EXPENSIVE. SALES TO MINORS WERE CURBED.IN 1998 - TOBACCO EXECS ADMIT SMOKING IS ADDICTIVE AND SETTLE A LAWSUIT WITH 46 STATES, AGREEING TO CURTAIL MARKETING TO KIDS.NOW INDOOR AND SOME OUTDOOR SMOKING BANS ARE THE RAGE. (GRAPHIC)OVERALL, THE NUMBER OF AMERICAN ADULTS WHO SMOKE HAS DROPPED MORE THAN HALF FROM 42 PERCENT IN THE EARLY SIXITES TO 18 PERCENT NOW. (SOT)(SUPER = Dr. Tim McAfee, Office on Smoking and Health, CDC)"We have flipped this around.//It is the norm to not smoke."BUT DOCTOR TIM MCAFEE OF THE CDC SAYS MORE WORK IS NEEDED. EACH YEAR... (SOT)(SUPER = Dr. Tim McAfee, Office on Smoking and Health, CDC)"We're still in a situation where almost half a million Americans are still dying prematurely from smoking.//It's incredibly addictive."(SOT)(SUPER = Rickey Brown, Atlanta Resident)"I started to quit New Year's Day. But, I had to have one."MCAFEE BELIEVES MORE SIGNIFICANT CHANGE IS POSSIBLE... GIVEN HOW FAR THE COUNTRY HAS COME.CINDY SHARP, ASSOCIATED PRESS.