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Officials from Beef Products, Inc. are vigorously defending their company's product, which is popularly known as "pink slime." ...
The company suspended operations Monday at all but one plant where the beef ingredient is made.(March 27)
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[Location - Date:WATERLOO, IOWA/MARCH 26][Source:KCRG][VO:][VOICE-OVER]TRACK#1 PRODUCTION OF THE SUBSTANCE THAT'S POPULARLY KNOWN AS "PINK SLIME," IS LARGELY BEING PUT ON HOLD.OPERATIONS ARE SUSPENDED AT THREE OF THE COMPANY'S FOUR FACTORIES.BUT OFFICIALS FOR "BEEF PRODUCTS" ARE DEFENDING THE MEAT FILLER, WHICH THEY CALL "LEAN, FINELY TEXTURED BEEF."[Notes:SOURCE: KSFY][Notes:SOT/MIKE HESSE/DIR. OF SALES, BEEF PRODUCTS INC.]WE'RE GONNA GET THE PEOPLE IN TO SHOW THEM THAT WE'RE MAKING A HIGH-QUALITY LEAN BEEF PRODUCT. [Notes:SOURCE: KSFY][Notes:SOT/RICH JOCHUM/CORPORATE ADMINISTRATOR, BEEF PRODUCTS, INC.]THIS IS 100%, THE ONLY REASON THEY'RE MOVING AWAY FROM THE PRODUCT AT ALL IS THE MISCONCEPTION CREATED IN THE CONSUMER'S MIND AND THE NEED FOR US TO CLEAR UP THOSE MISCONCEPTIONS."[Notes:SOURCE: AP PHOTOS][Notes:TRACK 2]A FEDERAL BIOLOGIST COINED THE PHRASE "PINK SLIME" FOR THE MEAT FILLER, WHICH BEEF PRODUCTS CALLS "LEAN, FINELY TEXTURED BEEF."IT'S MADE OF FATTY BITS OF MEAT LEFT OVER FROM LARGER CUTS.THE BITS ARE TREATED WITH AMMONIUN-HYDROXIDE GAS TO KILL DANGEROUS BACTERIA LIKE E-COLI.THE RECENT PUBLIC UPROAR OVER THE PRODUCT HAS SPREAD WIDELY ON SOCIAL MEDIA.HUNDREDS OF THOUSANDS SIGNED AN ON-LINE PETITION, CALLING FOR THE PRODUCT TO BE REMOVED FROM SCHOOL LUNCHES.BRYANT THOMAS, THE ASSOCIATED PRESS.ANCHOR VOICE: BRYANT THOMAS-------------------------VIDEO PRODUCER: ROD JUSSIM---------------------------VIDEO SOURCE: KCRG-----------------------VIDEO APPROVAL: ROD JUSSIM----------------------------VIDEO RESTRICTIONS: COURTESY KSFY, COURTESY KCRG, EMBARGO----------------------------------MARKET EMBARGO (S): CEDAR RAPIDS, IOWA--------------------------------SCRIPT/WIRE SOURCE: d0702BC-US--Pink Slime-Production Suspended, 5th L